Byrider Marketing Welcomes AET as a Certified Vendor!

We’re excited to announce that Byrider Marketing has officially certified AET as a new vendor, along with two of their powerful tools: Inventory Studio and Email Studio.

Inventory Studio is now a certified platform for marketing your vehicle inventory through carousel ads on major platforms like Facebook, Instagram, TikTok, and Snapchat. It was selected for certification because it offers exceptional flexibility and ease of use for our Franchisees.

With Inventory Studio, you have complete control over your advertising spend. If you're looking to reduce or eliminate agency fees, the platform’s self-service capabilities allow you to run campaigns independently. However, if you prefer to continue working with an agency, this tool still adds value by giving you greater visibility and control, enabling more transparent discussions about fees and performance.

The platform also enhances targeting capabilities of the ads. You can build custom vehicle groups (e.g., SUVs, "30 Days on Lot", etc.) and define multiple geographic radii for ad distribution. It even recommends budgets based on your campaign dates to help guide your strategy. All campaign results are available directly through your Meta Ads Account.

Looking ahead, we’ll also be rolling out audience targeting features to further boost performance and precision. This tool will integrate with HomeNet Inventory feeds.

Email Studio is another valuable tool now available through AET. It allows you to create custom email templates that can be used at the store level. While we currently use ActiveCampaign as our universal email deployment platform, we're still in the process of fully exploring its capabilities.

That said, we've chosen to certify Email Studio now to give Franchisees added flexibility—particularly for those who already use a different email distribution platform at the store level. This tool gives you the ability to design and deploy emails tailored to your specific needs, regardless of your chosen system.

At Byrider Marketing, we’re constantly seeking out tools that streamline operations, reduce costs, and drive results for our Franchisees. We're proud to add AET to our network of certified vendors and look forward to seeing the value these tools bring to your business.

Below is a video of the meeting launching the tool for your reference.